Fashion Web News

Although as a “vase” is sufficient competent, but the head of the Victoria’s Secret brand baby Rosie Huntington-Whiteley, the best performances in “Transformers 3″ or adverse criticism. In terms of her before or after the supermodel playing with toys from the big screen is not uncommon. These T stage, radiant beauty, perfect appearance and meteoric rise in the entertainment business; However, for this reason that their transformation is also faced with more demanding than the average actor trial.

Supermodel is precious protagonist is even more

　　”Transformers 3″ premiere in Beijing, microblogging popular joke: “actually buy a 21 IMAX can go buy a lottery when they stepped out of the theater, chatting 3D special effects scenes of King Kong their biological modeling and expectations of the sequel, it will surely comes with a hot topic: Supermodel transformation of the heroine.

Unfortunately, the discussion about the new Transformers girl, focused on: appearance, posture is very positive; the whole stepping on Christian Louboutin, 10 cm in Montreal rubble of Chicago bolted; the last character of singular outbreak successfully pick a few words play a villain infighting … In short, the underwear supermodel “vocational skills”, the tolerance of the audience did not see anything good. Demanding foreign media is even more not so nice. British “Daily Telegraph” heavy criticism of Rosie Huntington-Whiteley, too, “amateur” poison tongue to her and his predecessor, saying: “As long as Megan Fox return to the series of” Transformers “film is again rotten bottom line. ”

Angel face and devil body, “serve” the best makeup artists and stylists around, the perfect appearance of the latest styles of wearing a major brand in the spotlight … The model is a career for most women Yan Mu. However, many models there are scrambling to cast aside the glamorous career, go fight for a job “habit” and actress. In recent years, the entertainment and fashion circle closer and closer, the artist of “multi-skill” an endless stream of cross-border people are more and more models to switch to acting has become a trend.

As early as the 1980s “supermodel” before the birth, there are well-known model is the director fancy, starred in the television series precedent. The early 1990s “Big 5″, one of supermodel Naomi Campbell has long been not satisfied with runway shows, endorsement income and fame, frequently force the film and television; Cindy Crawford and Claudia Schiffer, has rounded out to Hollywood; later the rise of Tyra Banks and Heidi Klum, start the host of the reality talent show, and occasional guest TV series and movies … the 2000, Lily Cole, Gemma Ward, a new generation of baby-faced ambition than their predecessors had and not less than , with them performing scenes are all head and face the heavyweight biggest names in children. With the attitude of the older generation just for fun, and now, the entertainment seems to have become a model bowl destination of the young rice. Still remember Tyra Banks in an interview about her glorious modeling career, talk to the muck, suddenly a touch of lost its bleak look crossed his eyes, “I know one day will be more young girls to replace Before that, in the future go from here always makes me confused. “charming things are fleeting, red models that understand the precarious cruel entertainment is perhaps the only way to fame and fortune continued life.

Perfect shape escape the prejudice

French President Nicolas Sarkozy has proudly before the former British Prime Minister Tony Blair, praised the supermodel wife: “Did you see her how beautiful and mind.” This sentence tells us that people always wearing tinted glasses to see The supermodel, supermodel thinking is a small probability event.

Models to enter the film world natural photogenic face, slender body and a good sense of the lens, but these advantages sometimes become the shackles of their career in film and television industry, in particular, wore “super” halo model, always able to escape “vase” fate. Claudia Schiffer is designed to study film acting classes, Gemma Ward is to abandon the cause of the T station, but the results they are not starred in a commercial blockbusters justice hero around unhelpful, only to win the gimmick of “emotional spoils of war” is a short-lived guest star best only like LilyCole, niche movie pick a beam, pre-publicity to spare a gimmick to make people remember only she and Jude Law Yizhenyijia gossip.

Walk in the first echelon model “super” prefix are confined to the development, but added in the small role of the T stage, the unknown future may be a career on the big screen, Nicole Kidman, Cameron Diaz, Monica, Bellucci’s are known only a handful of the mold, the flower of the last is not a box office, film dark horse.

The other hand, wore the “super” aura of supermodel no matter what efforts is always difficult to get rid of the prejudices of the “vase”, always acting too eye-catching shape tie him down, only to cruelly deny its luster and real gold be possible to light. A former model Charlize Theron starred in “Monster”, because it is too beautiful appearance, has been identified as a “vase” role. “Monster”, she was willing to ruin his noble image of the glamorous, is not only ugly in the face point freckles, but also at the expense of the model the most important figure (gained over 14 kg) in the dual appearance and acting efforts, and finally obtained the consensus of the audience and the judges, titles and captured the Oscar.

The model identity is the career of rocket boosters

Model professional body “hardware” of conditions have certain requirements, and the real work is often hard and weary (see all kinds of fashion week models interview), but after all this career is the glamorous side, it has attracted a all the girls rush is very normal, but why there are so many models, especially the supermodel hope that cross-border to film and television industry to have a share?

Often show his face will always be the case in horses. Work, models are often brand the Campaign, the T station, television, perfect appearance, high-frequency appearance rate the chance of them by the entertainment industry “Bole” phase also improved a lot. Cannes Film Festival’s best film starring Andie MacDowell been discovered in Calvin Klein ads, embarked on the road of the performing arts.

Long their jobs better side. Monica Bellucci was born in 1964, still the film hot sex goddess, and her contemporaries the “Big 5″ who have to fade out the T station, only occasionally rely on old friend, friendship speak about, we can see Monica, career change how wise. Models Bowl “young rice” In contrast, the actor’s life is more long and respected.

Art goddess in the Summon. Models and art, by the influence of the arts and dip, naturally can not be reconciled only when the clothes rack. Lily Cole would rather give up the T station and not give up a degree in art history at the University of Cambridge, showing a young artists, movies, drama and other art forms to express their inner and ideas is also reasonable.

Background only his early days. The work of the models fared Lianshu showcase the best of clothing, lifestyle and philosophy to customers and the public, working relationship, they can always access to the celebrities of all walks of life, it is easy to be a dean, the giant of the guidance and help and held it into the film and television industry. Relationship can be said that rocket boosters for model career and celebrities to catch, they can get a strong background support, such as Milla Jovovich’s two-term director husband to help her create a film image of the “sci-fi hit women”.

Model is not a good actor not filming

Successful example there are shortcuts

Model, age is not their own conditions are not prominent, seize the opportunity to transition side on the best policy, of course, to find well aware of your strengths of the performers behind the scenes mastermind “, the best upgrade husband, even more tricky.

2012 fashion calendar, time sequence, carding an important annual industry event information. From international to domestic, from textile machinery to the textile fabrics to the apparel show, Fashion Week, at a glance. You soon pick up the pen, opened calendar, mark cook it.

January

Milan Men’s mid-week

Watch: Milan Fashion Week Fashion Week is an internationally renowned four (ie Milan, Paris, New York, London Fashion Week), one of the four major fashion weeks, Milan Fashion Week, the latest rise, but now already come out on top, gathered leading fashion figures, thousands of professional buyers from around the world of professional media and style trends, the essence of these elements brought about by the worldwide spread far from the other business model can be compared. As one of the world’s four major Fashion Week, Fashion Week in Milan, Italy has long been considered the world’s fashion and consumer trends. “Barometer.”

Hong Kong Fashion Week in mid-(winter)

Aspect: Hong Kong Fashion Week for the Asian larger, more influential fashion industry exhibition, has been committed to meet the industry needs. Conference exhibits covering more than one category, the popular clothing readily available to an exclusive series, meet the different needs of various sectors. Fashion Week categorized the exhibits, a number of high-profile product exhibition to show the fashion trend.

China Textile and Apparel Trade Show in mid-(New York) Spring Fair

Aspect: sponsored by the China Textile Industry Association of China Textile and Apparel Trade Show (New York) Spring Show will be held January 16, 2012 – 18 in 纽约贾维茨 Convention and Exhibition Centre. The exhibition will be from Jiangsu, Jiangxi, Shandong, Zhejiang, Guangdong, Heilongjiang, Shanghai and other Chinese provinces and cities of more than 50 exhibitors to the meeting. Then, earlier held the same site also attracted Texworld fabric show more than 150 exhibitors. Clothing and fabrics reflect the chain, fashion trends and fashion show to interact in person to discuss a number of big buyers.

Paris men’s week in late

Aspect: T bustling stage to sing the show, sister sister always seems to come out – “half the sky” from the top of the fashion show the entire film days, men can only play a small role aside. But now, times are different, men and women are the same – my brothers have blatantly take the T station. Correspondingly, Paris, Milan and other world fashion center of the “Men’s Week” is also more and more attention.

In this year’s Paris men’s week 2012 spring and summer, spring and summer in Paris this season we see men abandoned the grandiose, real wear, comfortable and back to the T station, telling the men look like: take off the heavy armor it highlights the power of men , you can be more flexible, then more leisure.

February

PV exhibition in France in early (spring)

Aspect: Première Vision – Première Vision fabric show, referred to as PV development. Began in 1973, a year two, two into the spring and summer and winter, spring and summer fabric show in February and September for the autumn and winter fabric show, and released the next year’s fabric trends. Each year more than 40,000 from more than 100 countries and regions, with Europe’s finest professionals in the textile business together here. At the same time, PV Exhibition has been recognized as the latest international fashion fabric vane, leading the world’s newest fabric trends.

New York Fashion Week in mid-winter

Aspect: New York Fashion Week (New York Fashion Week) and Paris, Milan, London Fashion Week and said the world’s four major fashion weeks held twice a year, held that year in February Winter Fashion Week, held in September next year’s spring fashion weeks. In recent years, the New York Fashion Week, Mercedes Benz has been title sponsor of the company, it is also known as the “Mercedes-Benz New York Fashion Week.”

U.S. mid-MAGIC (Spring)

Aspect: MAGIC Show is the world’s largest textile and garment exhibition, annual spring and second, each scale reached 200,000 square meters, exhibitors are up to about 3,500 each, more than 40 countries participating countries. This event has become a global supplier of textiles to develop the North American market first choice, but also to numerous buyers. China is the superpower and garment export production, this exhibition of China’s garment export enterprises to provide a good platform for export. Calendar year to the participating companies have achieved good results at the show, and broaden the horizons, and have more exchanges between peers.

In late fall and winter fashion week in London

Aspect: London Fashion Week is the annual energy, creativity and the ultimate embodiment of charm. February each year more than 50 trend-setting designers in their fashion show held in London, other designers also will be a masterpiece in the form of exhibitions to show to the audience.

Each quarter, the designer will gather in London and throughout the professional media buyers to show their work. London is the birthplace of fashion creativity. Here, the talented designer has been to maximize its potential, prosperity of the fashion design industry has been born. Whether the T-stage, or in the city’s famous restaurants, bars, nightclubs, or on the street, the entire city during the exciting fashion show.

ISPO exhibition in Asia in late

Aspect: an international sporting goods and sports fashion fair (ispo) was initiated in 1970, is the world’s sports and outdoor sports fields is most important, largest and highest quality audience of international trade event in the top one, ispo show in Asia Chinese market to establish their own voice.

March

Paris Fashion Week in early

Aspect: Paris Fashion Week originated in 1910. 17th century, Paris has accumulated a generation to the next generation of fashion produced a good reputation. This exaggeration of the city has never been so disappointed with the world’s wealthy women. Established in the 19th century French Fashion Association, has been dedicated to Paris as the fashion capital of the world was to build rock-solid position, which is the association’s highest purpose. They help new designers to join, organize and coordinate the Paris Fashion Week schedule, so as to allow buyers and fashion reporters try to see the whole show every game.

13 ~ 15 Shanghai Fashion Culture Festival Exhibition

Aspect: Exhibition Shanghai Fashion Culture Festival as a platform to trade the face of domestic and overseas markets, domestic and foreign enterprises to develop new markets is a necessary way, each nearly a thousand exhibitors participate, certainly tens of thousands of buyers, nationwide media publicity, and and foreign associations / media good cooperation. Variety show, exhibits include accessories, fabrics, OEM / ODM garment, not only to provide one-stop sourcing platform for buyers, but also an opportunity for exhibitors to provide vertical communication.

26 to 29, the China International Clothing & Accessories Fair

Aspect: China International Clothing & Accessories Fair (CHIC) by the China National Garment Association, China International Trade Center Co., Ltd. and China International Trade Promotion Committee branch of the textile industry, co-sponsored. CHIC was founded in 1993, the annual session held in Beijing. Over the years, CHIC with the development of China’s garment industry and growing, has grown into Asia’s largest and influential professional exhibition of clothing. At the time, state leaders met with Valentino, Ferre, Pierre Cardin and the French Federation of Women on behalf of Lu Dinuo, the Federation of Hong Kong textile and Chan Sui Kau, Taipei Textile Federation Secretary-General Liu ball industry, etc. . Imagine, the first CHIC specifications and are concerned about the level.

27 to 29, China Fashion Forum

Aspect: China Fashion Forum is the world’s fashion for China’s clothing industry, an important field of fashion in China’s annual economic summit of the “Davos.” China Fashion Forum brings together the world leader in the field of fashion, encompassing cutting-edge information and resources and foreign fashion.

The end of the China International Fashion Week (autumn)

Aspect: Since its inception in 1997, has held the 510 conference games designers and fashion brands, special competitions and special 60 field selection, and 12 China Fashion Awards Presentation Ceremony. China International Fashion Week has become a fashion designer and brand publishing trends, showcase innovative design, brand image with the international achievements of influential fashion arena.

28-30 International Fabrics & Accessories Exhibition (spring and summer, Beijing)

Aspect: The exhibition was founded in 1995, the origin of the concept of fair and market position based on two aspects: First, China’s garment industry development of new, high demand and high-grade fabrics for apparel fabrics and accessories to further enhance and upgrade the level of industry requirements; two China’s home textiles, especially decorative textile market booming and the industry’s broad development prospects.

April

In the late Fair (Spring) twelve

Aspect: Chinese Export Commodities Fair – Guangzhou Fair, Canton Fair for short, the English called the Canton fair, founded in the spring of 1957, held in Guangzhou every spring and autumn, so far, more than 50 years of history is the history of China is the most long, the highest level, the largest and most complete varieties of goods, the largest attendance and business turnover, the best comprehensive international trade event. Since April 2007 the 101st session, the Fair from the Chinese Export Commodities Fair was renamed as China Import and Export Fair, the export platform into a single two-way import and export trading platform.

Canton Fair is China’s oldest, largest and most complete varieties of goods, to the largest attendance and business turnover, the best comprehensive international trade show, held twice a year points, the total turnover of China accounted for a quarter of total exports of general trade one.

Strait late in the textile and garment fair

Aspect: The Cross-Strait Fair as the leading textile and garment exhibition industry is an important chapter in the cultural industries lions. Annual 4.18 Haibo and nearly one hundred orders, trade shows, fashion trends conference to promote cultural exchanges as an important platform for casual wear in China highlight the city and the Shishi fashion publishing center.

May

Early Keqiao Textile Fair (Spring)

Aspect: China International Textile Expo Keqiao brand development and growth after more than ten years, has become the largest, most influential, professional, international, textiles highest level of information is one professional event, in the textile industry is highly visibility and reputation, the textile industry exhibition in the “new beacon.”

Late Chinese Jiangsu (Changshu) Clothing & Accessories Fair

Aspect: as a showcase for its own brand, market information, leading the fashion trend, a bridge to promote open and cooperative ties, Changshu Clothing & Accessories Fair for the clothing industry has provided a stage and take off the window.

Fair in late Ma warp

Aspect: “Ma warp” This area of ​​Zhejiang famous “gold card”, and constantly gather a number of high-quality warp knitting enterprises. Fair aims to promote the latest product development trends in the industry, to provide enterprises with an investment and business exchanges between R & D, design and production experience of the best platform to showcase the warp knitting industry, cutting-edge technology and the latest technology products, and quality products rich varieties, popular style guide consumption, through business forums, business guidance and other forms of brand promotion, to attract domestic and foreign buyers purchase, Ma warp to further enhance the brand of industrial clusters.

June

Qingdao International Fashion Week

Aspect: Fashion Week Qingdao China Textile Import and Export Chamber of Commerce by the unit, China Fashion Designers Association, Qingdao Municipal People’s Government of Shandong Province Economic and Trade Commission co-sponsored. Held in 2001, Qingdao Fashion Week held every year. As “the cradle of the future fashion designer,” “the birthplace of cutting-edge fashion brand.” In the effort to build China Fashion Designers Association, is working to international standards of operation and activities of the scale, and Beijing, Hong Kong Fashion ZHOU Xiang echo, Seoul, Tokyo Fashion Week co-lead the Asian fashion trends.

Florence menswear show in mid-

Aspect: Florence menswear show was founded in 1953, respectively, in each year in January and June of each event. It is the world’s most professional and most authoritative men’s exhibition, not only because Italy represents the men of the world’s highest production level, but most of the international brands are men from Italy, all of these top brands attention to this show.

12 ~ 16, China International Textile Machinery Exhibition

Aspect: China International Textile Machinery Exhibition has become one of the world’s leading textile machinery exhibition, and for the international textile industry and attracted the attention of the same industry, and is closest to the market, textile machinery exhibition, Textile countries in the world to provide unlimited opportunities, and maximize product influence opportunities.

July

Fashion Fair in Shenzhen in early

Aspect: Shenzhen Fashion Fair (SZIC) held the first time since mid-2001, from the initial 15,000 square meters of exhibition area, 190 exhibitors, 40,000 professional visitors, the development to the tenth of the 80,000 square meters of exhibition area , nearly 1,000 exhibitors and 100,000 visitors a professional audience, has expanded rapidly and has evolved into the most influential Asian-Pacific region, the highest degree of specialization of clothing exhibition. Adhering to the brilliant achievements in the past of the Ninth, the Eleventh China (Shenzhen) International Brand Clothing & Accessories Fair, exhibitors and professional buyers continue to provide an important platform for trade cooperation.

24 to 26, the China Textile and Apparel Trade Show (New York)

Aspect: China Textile and Apparel Trade Show (New York) as the Chinese textile industry’s largest offshore exhibition, showing China’s manufacturing advantages, a collection of Asian textile and apparel resources, continue to promote the internationalization of Chinese textile and future to create an international brand in China. Show the Chinese textile and apparel industry chain upstream and downstream edge of convergence for international buyers to provide intensive, efficient and convenient way to purchase, while including Chinese exhibitors, including global textile and garment manufacturers to bring new business opportunities.

August

Festival international swimsuit Xingcheng

Aspect: Huludao is one of three major production bases nationwide swimsuit, September 5, 2010, Xing City by China Textile Industry Association, China National Garment Association awarded the “China Swimwear city” title. Huludao is one of three major production bases nationwide swimsuit, September 5, 2010, rejuvenating the city by China Textile Industry Association, China National Garment Association awarded the “China Swimwear city” title. International Festival Xingcheng swimsuit, swimwear industry and stimulating the local development of relevant industries.

September

Dalian Fashion Festival in early

Aspect: held in early September each year the Dalian International Fashion Festival, is a set of economic, trade, culture and tourism in one of the international economic and cultural event, is currently China’s largest and highest grade, the impact of the most extensive, effective best international clothing Day one.

Since 1988, has successfully held 15 sessions, the Dalian garment production and sales continue to push from one climax to another climax, the Chinese art of clothing quickly to the world, traveled the world for the Chinese clothing has created favorable conditions.

Jiangsu Fashion Festival in early

Aspect: China Jiangsu International Garment, Textile, Fabric Fair has gradually developed into a textile and apparel brands to enhance the propeller, a Chinese high-tech fabrics and fashion fabrics display platform, a textile and interior decoration textiles fashion pioneer stage.

In Guangzhou Liuhua International Fashion Festival in late

Aspect: Guangdong in 2002, when by virtue of their peculiar province of Chinese clothing, fashion apparel domestic source of advantage, the founder of the province will install the first week, although so far there has experienced eight years a lot of wind and rain, the number of times changed its name, once stagnation.

Late CHIC-YOUNG BLOOD

Aspect: CHIC-YOUNG BLOOD (CYB) fashion brand exhibition is CHIC (China International Clothing & Accessories Fair), another young member. CYB is committed to the promotion, demonstration of China’s most dynamic market of young fashion brands and the most promising young designer, spread their culture, improve their business and create multiple possibilities for cooperation, to show the original Chinese culture and fashion force .

Haining China Leather Fair in late

Aspect: Haining City, as “one two” (China International Qiantang River Tidal Bore Festival, Haining China Leather Fair, Haining China Home Textile Expo) part of Haining China Leather Fair held in Haining as a more consolidated position of leather fashion capital .

Chongqing Fashion Festival in late

Aspect: Chongqing Fashion Festival was founded in 1998, held every two years, in order to uplift the quality of garment enterprises in Chongqing, Fashion Festival Organizing Committee also specifically to Chaotianmen of small garment manufacturers the “green light” during the event, Chaotianmen Chaotianmen clothing apparel associations more enterprises to participate in this Fashion Festival.

Exhibition in late CISMA sewing machine

Aspect: After 30 years of reform and opening up the development and transfer of industries worldwide, China sewing machine industry has formed a marketing interrelated, mutually supporting whole zero, collaborative scientific and technological research, the different forms of ownership develop a new pattern of industrial development , has made remarkable achievements. China has become the world’s sewing machine production center has been unshakable. Development of the industry laid the foundation for the exhibition, the exhibition provides a platform for enterprise development. After 20 years of intensive care and nurturing, CISMA has become the world’s leading professional exhibition.

October

22 ~ 24, China International Knitting Trade Fair

Aspect: China International Knitting Trade Fair is to help enterprises to develop international and domestic markets, the establishment of a wide range of customers and marketing channels; by fashion and trends released, leading to market their products and build a new platform.

China International Knitting Industry Association will release during the exhibition trends knitted products, knitted products for our design and development, the application of the latest knitting materials and fashion products from concept to fashion the process of providing such a valuable reference.

Hangzhou Nvzhuang Zhan in the late

Aspect: as an associate company, industry, government and professional platform for the market, the China International Silk Fair and China International Women’s Show is responsible for the transmission of information, products, attract customers, enhance and promote multilateral cooperation, more domestic and international women’s silk industry provides a set of trade exchanges, technology exchanges, and other multi-cultural blend of silk as one of the women’s fashion looking Tower. Today’s exhibition show the unity of the spirit of the operation of two ideas, adding a lot of great vitality and charm of fashion events for the participants, a silk women’s gluttonous feast.

Ningbo CHIC late

Aspect: CHIC Ningbo Municipal People’s Government in conjunction with the China National Garment Association and other authorities, to create a joint exhibition of classic brands, set garment industry development, evaluation, will, game, play multiple forms in one, central, industry and local joint build an international exhibition brand in the industry have greater influence. CHIC exhibition covering garment machinery, fabrics and accessories, clothing, apparel and other clothing on the downstream industry, forming a chain, to expand the market chain. CHIC fashion showcase the latest developments and industry trends, foreign trade, merchants and dealers gathered to build a brand image showing garment industry, to discuss cooperation in trade, understand the industry dynamics, communication technology industry, cultivate brand platform and link supply and demand business Golden Bridge.

The end of China – ASEAN Expo

Aspect: China – ASEAN Expo in China, as is currently the only co-sponsored by a number of national governments, international economic and trade exchange event, is to expand trade cooperation between China and ASEAN, the new platform, with a wide range of influence.

The end of October – early November, Long weaving Fair

Aspect: From the first held since the organization directly Fair attracted more than 30 countries and regions, exhibitors and buyers, more than 500,000 professional buyers from overseas visitors procurement, including more than 10 million overseas buyers, but also directly attract millions of visitors experience the tour to great acclaim and reputation established.

Interaction with the growth of China Fair weaving wool textile industry is also fast, and to become China’s wool textile and fashion industry, textile and garment industry of the new hot spot, new economic growth point, Tai Long, rising from the geographical concept of the brand concept is to create China’s wool textile industry showroom.

November

In early China International Wool Knitwear Exposition Puyuan

Aspect: China to see Puyuan sweater, fashion sweater Puyuan. For decades, enjoy the “Hometown of Chinese sweater,” “China sweater town” and “the country’s largest distribution center sweater” Puyuan reputation, to the world interpretation of the myth of a beautiful sweater. Fair is China’s wool knitwear wool knitwear brand big debut, the large display industry, the industrial strength of the overall review, a large gathering of entrepreneurs. China’s sweaters are knitted wool garments Puyuan Fair by organizing to improve the visibility and knitwear export-oriented industries.

Late in China (Humen) International Fashion Fair

Aspect: China (Humen) International Fashion Fair is China’s fashion industry’s most influential fashion events. Annual session of China (Humen) International Fashion Fair has been the lead dancer fashion, brings together the wealth and reputation at home and abroad, it has become a large display of brand garment enterprises, expand markets, achieve our dream of an ideal stage.

December

Fashion Week in mid-Harbin

Aspect: Harbin, China’s first beauty contest this, the first cinema, the birthplace of the first cup of beer, known as the fashion capital of the North title, Harbin from 2011 fashion week, held in December each year, including the release show design contest, fashion forums and other exciting content, located in the mining cutting-edge designers, fashion given the strongest voice, new style fashion show Harbin.

No doubt, this series won the actress and ladies unanimous praise. Luxurious and elegant but it does not seem just right to use the fabric exaggerated, hourglass-shaped silhouette charismatic, a large number of materials used for Dior chiffon sexy looming, tantalizing, yet dignified in tone. Nude color, red and black is the tone of this season, embroidery and printing exercised appropriately, elegant and not cumbersome to the contour of a very real fashion wear (party or red carpet on top), while distinctive.

2012 spring and summer series is releasedDior(Christian Dior) From the dismissal of John Galliano (John Galliano) after the true sense of the first show, by John Galliano for many years deputy Biergaideng (Bill Gaytten) and his team together. Galliano did a gorgeous period, mania, excessive art (that does not actually wear), Christian Dior return to the simple and elegant style, this beautiful design appear on the show once again proved the power of Dior design team, and Christian Dior himself is an inexhaustible source of great treasure. Inspiration in the absence of clear direction in the case, Bill and his colleagues decided in the history ofBrandLearn the classic design to restore one of the most character of Dior.

No doubt, this series won the actress and ladies unanimous praise. Luxurious and elegant but it does not seem just right to use the fabric exaggerated, hourglass-shaped silhouette charismatic, a large number of materials used for Dior chiffon sexy looming, tantalizing, yet dignified in tone. Nude color, red and black is the tone of this season, embroidery and printing exercised appropriately, elegant and not cumbersome to the contour of a very real fashion wear (party or red carpet on top), while distinctive.

The recent fall fashion trends take us to the black magic world. Whether it is from the LV, Givenchy and Alexander McQueen’s show, or in the big star Rihanna, Lady gaga style of clothing worn on the bundle, can see that the power of evil implied, or a kind of sexy expression.

Fashion and erotic like a twin sister flowers, always been blending together. People like the fashionable atmosphere inside and enjoy the sexy, sensual, and brought the spirit of the above impact. Birth erotic fashion, erotic, in a sense of fashion is not above any spectacle, the bird will consume a lot of money bought clothes, into the hands of a fig leaf Eve … …

Big loves to play some kind of hint

Body art fashion photography

Look at the major spring and summer series of brand new 2012 release show it, all the sweet, cool, retro look packaging of fashion is only one theme — let a woman look sexy. Prada’s sweet as the “excuse”, showing legs, showing the whole leotard and looming cotton wrapped hollow chest, brought back the male hormone; Versace has always been tight sucked in the end, to dress Baoshen Luyao to characterize the “Ocean fairy” image; “Chiffon Queen” Alberta Ferretti is on top of the tulle and chiffon African tribal totem to reproduce, the female beauty of the original rough mad graceful and romantic light fabric blend with each other.

Perhaps just as famous fashion designer Tom Ford (Tom Ford) said: “The fashion really fascinates people is the way it has some contact with nature.”

Has always been known for the elegant Chanel, in the “Fashion Great” Karl Lagerfeld (Karl Lagerfeld) added after the arrival of a lot of sexy factor, although once brutally “lower tone” of criticism, but the sales figures on the performance is outstanding. Rigorous Jil Sander, also usher in a new designer Ralph Simon (Raf Simons) when the woman tried to bring erotic element, which is generally transparent material such as yarn, the entire women’s silhouette changed, even introduction opened into a large gift.

In comparison, Roberto Cavalli’s sexy, very direct, and his evening wear deep v-neck, halter. This is not surprising, more powerful is Jean Paul Gaultier, he not only created a Waichuan form, but also creatively exaggerated of a woman’s sexuality, for the star Madonna made up a cone bra, the erotic elements made of exaggerated comic style treatment; more powerful trick is to “neutral”, he designed the Women of Playboy uniform, that is not exposed, but full of energy and decadent atmosphere. Helmut Lang is also bundled in the introduction to sadomasochistic fashion, Tom Ford during the 1970s is open to the “clone would not be happy” attitude to the introduction of naturalistic Gucci, which have achieved unprecedented success.

It seems, in today’s fashion erotic theme, long ago is not “exposed and not exposed,” such a simple problem, it is inspired by the clothing to be more secretive impulse of human heart, even the finger does not point to stimulate passion, made for designers to express themselves through fashion attitude of erotic culture.

Body art fashion photography

In recent years, large areas become a sexy fashion magazine full of spicy flavor.

Cool full cone bra, underwear, T-thin, eyes blurred, ambiguous position, as last year, supermodel Kate Moss “Vogue” Fashion Italian version of the shooting of this large can be described as erotic flavor; August “Vogue” Spanish and German versions, stars Katie Holmes and Claudia Schiffer wore also want to cover the shame of lace appeared on the cover; in “LOVE”, the hag or tied naked girl image is often the contents of the inside pages.

A wide range of fashion magazine photographer got off the ground each expression “sexy, sexy, more sexy” theme. Many people this “vulgar” interpretation nose, but some people said this is a sadomasochistic art return, a new fashion style, a testament to people’s nature to pursue.

Designer Thierry Muller (Thierry Mugler) have been described: “a very brutal fashion, the same as a harsh mistress.” Although this sentence is difficult to understand, but it helps us to explain the dark world of fashion and presented by the power of evil — that seems to mask, plastic, latex whip and even these rarely appear in real life, things became a high fashion accessories.

Means with erotic fashion photography has long been the tradition. Helmut Newton (Helmut Newton) has always been like to express strong build and exaggerated female body, he let a woman fighting in front of the camera, was popular with the women’s shoulder pads, showing a man has not lost the power of the body lines. And his contemporaries Gaibo Ding (Guy Bourdin), the strong emphasis on “high heels”, those who have been abstracted from the erotic symbol became the protagonist of his lens. In addition, Terry Richardson (Terry Richardson) and Jurgen Taylor (Juergen Teller) style of photography easier to identify, without the scrutiny of the lighting layout, rough direct expression, have made them the subject of erotic performance When is particularly stimulating and original, but vibrant. And David LaChapelle (David LaChapelle) is to create a very erotic and a gaudy world, or let a woman cut open the watermelon cover private department, or in the nude body encrusted LV Monogram patterns, all the time he was driving a color-rich photo dirty dirty “yellow joke.”

In these pictures the photographer, the fashion world is almost equivalent to the erotic realm.

Always inseparable from the human expression

And the historical development of fashion and photography battles side by side is the attitude of human nature. Pedophilia, fetishism, sadomasochistic, homosexual, and so the routine of sexual attitudes have affected the level of erotic interest in fashion.

Roman clothing styles were not, women wore robes, but they are simply using both thin transparent fabric so that their once stately and elegant lady from the temptation to become slut. Rococo period women are very complex elegant, the woman’s body split into small parts each, the refined decoration.

Although the designer (Mary Quant) pioneered the year by her mini-skirt trend attributed to the “adult world of artificial aversion,” however, her flat shoes, overalls and miniskirts emerged hypoplasia of the Chicks temptation. Each street dressed like the fans are full of “girl.” At the same time, the writer Nabokov finished pedophilia novel “Lolita.”

Fashion into the 1960s and 1970s, and despite the unprecedented concept of a woman’s sexual liberation, and everyone lived like Zuiwushenzhong the “city of Sodom,” the same dissolute life, but this time the clothing, but rather anti-erotic. Whether it is created by Yves Saint Laurent relatively neutral clothing, or the hippies are getting longer and longer skirts, all in bright miniskirts and sexual information to say goodbye. Women’s pants declared “independence” is also a man of great social atmosphere of the protest, is an anti-fashion show.

Unprecedented wealth to the community for 80 years, we hand money to start up more. Immersed in a glass of the era called the “tragic death” of the wine. Erotic clothing mean naked again expressed out, even Chanel are no exception, the biggest change is the length of the skirt for short.

Today’s fashion, is the use of high-tech fabrics or fine structure splitting, the complexity of the human impulse to every tiny detail unit, and rendering.

In fact, plainly, is to meet the fashion social purposes. The social meaning, nothing more than men, this is the eternal theme. Such ideas will be reflected in the dress style, that is, do our best to show sexy, enhanced gravity. Therefore, the Western tradition of a social occasion filled with sexually suggestive, sexual desire, sexual call, fashion, especially the design of all this evening as the core concept, the only purpose is to make beautiful women to participate in social, coquettish, exaggerate, swagger This can really show a woman’s charm.

In fact, any people in the fashion circle, probably will be “Work hard, Play hard” regarded as a life creed. They are more suitable in this era of rapid information exchange, live colorful lives. They work hard, with high-intensity work is continually stimulate their own creativity; their work lives, in social occasions have it both ways, to maximize the dissemination of their own energy. They are often the focus of the crowd, the industry leader, and even times of the leader.

Is a positive attitude toward fashion fight

1 star or ring to say that model postnatal body restore good and grasping a lot, I did not like her just a few 7 weeks on the restoration work.

2 in the four major Fashion Week show that year approached a hundred Pa, she and other Russian supermodel to one more title – the Iron Lady Legion.

3 He served five brand’s design director, to maintain year round daily sleep at 6 hours. “He worked tirelessly, is really a proofing machine clothing.”

4 In announcing the retirement of a few hours later, he became a four-nation Middle East peace envoy. According to “The Times” of the calculation, the British prime minister after he left office, the average stand to gain thousands of dollars every minute.

5210-pound body, indeed well-known of the It Girl, the designer show the front row guests. There is no doubt that all this is out of her spell.

6 Whether pregnant or post-production almost all wearing high-heeled shoes over 12cm, each baby after birth, the following are quickly restored to the 40kg weight, I really do not know what her body is constructed?

7 are the focus of the walk where the sister also used to say it, hardly a few people on earth do not know who she is, right?

Movie “endless” (Limitless), the hero can develop in the brain to eat a 100% intellectual pills, they began to not drive like a normal day and night, regardless of work, study, socializing.

Fight in the present often at the top of the industry

I believe that no one living in the industry who will admit to cutting-edge time enough, even though he has gained enough success. They are like a child does not meet the same, never know how to stop. In this regard, the active player in golf would be difficult for someone over Karl Lagerfeld. He is serving as the designer of the “Mount Everest”, the mysterious, ancient and difficult to match. Listen to his friends of his: “He always put himself in the fill, we can say he knows everything,” “He worked tirelessly, is really a proof clothing machine.” Lagerfeld’s Speed ​​quickly, as if the tone of speech, spoke English with a thick German accent. For him, “work like breathing, if you can not breathe, I in trouble!”

Tom Ford film festival in the design community as well as its capability.

In fact he did just that, in the heyday of the design, he served as five brand’s design director, to maintain year round daily sleep at 6 hours, spend a lot of time working, reading. “I went to Colette, to where to buy all new, all I have to buy music magazine, I always hear the new album out.” Lagerfeld will put every period all his works of art, home goods and even abandoned, whether they have gave him much inspiration and pleasure. Speaking of people, is no exception. “He does not like the past, if he thinks you already belong to the past, put you thrown into the garbage.” Lagerfeld I have forthrightly: “I create a ‘today’ interpersonal circle you can work with me 100 years on condition that you must always be informed, and can not have regrets, not wavering, not say, ‘is used to compare Well’ type of nonsense. “And when he read it, always while studying, while tear up reading the book, when a thick paperback is finished, the last one is gone.

As his old rival, old enemies, the designer Yves Saint Laurent at a young age is often described as abnormal excess energy, and this makes him not just think of old age and old age in bed all day when the circumstances. Saint Laurent in the young are very aggressive, and always like to use their own voice chat overshadowed the presence of all sound. Often in the early morning from the bar came out, straight back to the studio drawing, people who work with him, he almost can not understand how the endless stream of ideas pop out. It is this tireless two people fight in the present, together for the dedication of the history of fashion for decades the gold general good time.

As his old rival, old enemies, the designer Yves Saint Laurent at a young age is often described as abnormal excess energy, and this makes him not just think of old age and old age in bed all day when the circumstances. Saint Laurent in the young are very aggressive, and always like to use their own voice chat overshadowed the presence of all sound. Often in the early morning from the bar came out, straight back to the studio drawing, people who work with him, he almost can not understand how the endless stream of ideas pop out. It is this tireless two people fight in the present, together for the dedication of the history of fashion for decades the gold general good time.

EQ: IQ 2011 autumn and winter clothing line inspired by the late 1950s and early 1960s, a unique personality filled with concept design and new era, which saw a number of creative inspiration for the birth of the legendary actress.

Blend series, who is also a source of inspiration for artists and femininity, give full play to their full confidence, creativity, touch sensitive and good at inspiring the bipolar personality, which reflects the perfect blend of wisdom and emotion unique beauty; series design is the same strain, showing off Niki de Saint Phalle, Anna Karina, Marianne Faithful and many classics such as Jane BirkinGoddessReverse beings temperament.

This fall and winter to introduce a series of clever tailoring, materials and character design, show distinctive styling. Umbrella skirt knee socks and open-toed shoes, the perfect costume; Slim ankle pants are loose and soft sweater embraced the Lingge pattern even more interesting. In addition, the unique texture and twisted flowers knitted wool jacket is lightweight and cut the proportion of attention put on a different stage, it is refreshing; classic knit dress with a soft sheepskin and other details of the embellishment, a unique art show color. The printed abstract pattern of feather dress is the highlight of this series design, once again showing the late 1950s the creation of the essence. Color, warm and neutral color tone, the choice of including camel, dark blue, purple and dark brown in color, rich and yet low-key elegance.

July to August: With the summer and autumn, the series is also full of vitality and atmosphere permeated with nostalgia. The new neutral style coat, knitted coat instead of twisting flower strapless tops, dresses printed with nostalgic figure, even more warmth. Slim and delicate ankle pant or pantyhose, and three-dimensional cut of the jacket and the Knights of the perfect long-sleeved shirt with long; dresses cut close, illusion neckline with trim and leather upholstery, etc., show fashion style . Series of color to dark blue, black and red brown, low-key and elegant.

September: With the autumn leaves were gone, modeling becomes pragmatic tone, the focus will switch to the use of materials on top of clothing, such as soft leather, luxurious furs and wool knit top and so on. Seen as long-sleeved leather dress, with a delicate series of cleverly charming, graceful lines, balancing a heavy tone and texture. At the same time, mottled color, along with snake pattern and variation into the avant-garde style lozenge also led deep tones and simple dress or natural gift and lively.

Recently there is a sound, fast fashion is waste of resources! This approach raises a great concern, is “fast” due to waste or in the course of other causes of waste? Traditional clothing and fast fashion the use of resources which is more reasonable? This requires apparel industry people to rational thinking.

● induced rapid consumption of fast fashion

Horizon Research’s recent report entitled “Aspects of urban consumer series of young women,” the report pointed out that China’s urban women in all areas of consumer behavior has serious blind tendencies.

Horizon Research in Beijing, Shanghai and Guangzhou for young women aged 18-35 conducted a qualitative and quantitative sampling. Survey data show that the impact of purchase by the discounts do not need or do not intend to buy something female ratio was 56%; for the various forms of in-store marketing activities and inviting and the implementation of women also buy up to 40.8%, while, by Advertising buy useless things affecting or inappropriate consumption are also many women. Survey showed that more than half of young women are not easy to grasp the individual or groups of randomly-oriented, focusing on self-satisfaction, they are the main emotional consumption, while the older consumer point of view of married women tended rational and mature.

This message is the expression of a current trend of urban consumer, it is no longer planned spending, and begin to enter the random consumption period.

Fast fashion is the “arbitrary consumption” of the promoter.

As a well-known fast fashion brand, compared with other clothing retailers, ZARA Each garment production quantities are very small, which artificially create a scarcity. More difficult to get, the more people can stimulate the desire to buy. ZARA execution never “out” strategy, for the same style of clothing, retail stocks generally only a few, perhaps because the moment you hesitate, you will miss the opportunity to finally have it, because tomorrow you may see placed a new shelf. This initial chagrin, the result is decisive when customers buy again patronize speed.

Quick to buy clothes, buy clothes have become a lot of “fast fashion is a waste of” direct evidence. Really fast fashion brand inducing the consumer? Or clothing have become everyday FMCG? The reporter learned that today’s consumers 80,90 who are gradually moving towards fashion clothing and personalized, a garment worn over two seasons, few opportunities, “but the price of your garment will stay in the closet , although it may not wear, but could not bear to throw, cheap throw away will be directly packed. “consumers, said after a 80.

Currently, the international experience there is a value, per capita disposable income of more than $ 3,000, a cut-off point. Per capita income of more than $ 3,000 are considered significant changes in people’s consumption behavior of a boundary. Huatai Securities done on a per capita income estimates, in 2002, our average annual income of $ 3,000 less than 10% of the population, by 2008 almost 40%. So $ 3000 is bound to usher in consumption patterns, consumption patterns of major change.

The change in consumption of clothing is a form of this change.

Well-known expert on display this week for the same consumer trends look like this: “This is a transition period of the middle class proletariat consumer product.” Known buyers, experts Yao Xiaoyun said: “From the consumer point of view, is a rapid consumption of fast fashion product; from the operational point of view, fast fashion is more efficient to optimize progress. ”

● fast fashion leading to a waste of productivity?

The 1st Shop of online stores before the product director Gu Bo clothing and shoes, 10 years of traditional apparel industry working experience, in talking about fast fashion and waste of resources to this problem when he said: “From the perspective of the production chain, fast fashion is indeed a waste for a certain quality of production plants, assuming that it is generally the production of a clothing section 300 a week’s time, but the clothes may make 3000 just 10 days. Why? since the beginning of and skilled workers need to adapt this dress version of the model features, but more later sewing the more skilled, more stable quality, higher efficiency, which is why the factory processing always requires a certain amount from the set of reasons.

However, small quantities of fast fashion make sewing clothes just fit version of this type after the volume is too small as an end, so fast fashion in the production process on labor productivity must be a waste. Clothing, after all, not a cola, as long as a few large machines and can be completed manually, clothing is labor-intensive enterprises, rely on their sewing stitch sewing out of the production efficiency is a significant portion of the cost constraints of clothing. ”

Gu Bo also said that if the order is small, the supply of raw materials will lead to problems. All aspects of the garment industry all have a minimum order quantity concept, this is the minimum order quantity to maximize the efficiency to meet all the nodes, from cotton yarn, sliver, to the fabric, to dyeing, to cutting, to sewing all To satisfy this node is not wasted. The fast fashion because it is small quantities, resulting in many areas can not meet the order quantity, resulting in waste of raw materials.

Gu Bo that fast fashion is the production and supply chain challenges, the challenge is to rely on scientific and technological productivity, production efficiency and above.

From the perspective of industry chain of fast fashion, this is a waste of some raw materials and the cost of sacrificing some quality, real-time fashion for the purpose of follow-up, and the rapid production and marketing process to build. Productivity in the current technology, it does not apply to the pursuit of high-quality image of the part of the brand.

For the traditional brands, really avoid the chain process of waste it? Traditional business process operations have taken place in many of the waste, such as excessive production of waste, waiting for waste, transport waste, inappropriate processing of waste, inventory waste, unnecessary movements and poor quality, lean production which is often mentioned seven kinds of waste. In addition to these types, there are heat and energy waste, as well as the potential waste of human resources, environmental pollution, waste, unnecessary waste management, product design, improper waste, etc., which is the production of waste. There is also a waste of the logistics chain, early completion of work, unnecessary ergonomic, extra spending, including training errors, improper transportation work, unnecessary inventory, over-packaging and environmental pollution, waiting or delay, power and energy waste, human waste of resources, inadequate waste facility layout, these are in logistics and distribution, storage areas inside the waste should be avoided, so the supply chain can only be refined.

Also, the traditional garment used by P to D mode (traditional companies must get ahead of the seasonal production orders), companies must determine the expected consumer demand for production. The estimated market demand for the next season after the plant will be mechanically according to the needs of such large-scale production. Large-scale mass production companies will have to purchase a lot of time to ensure the production of raw materials, and in the actual production process is often not finish all the raw materials consumed, will have some surplus stock. These are not issues of their own quality of raw materials, mass production because not enough then, is likely to be low-cost treatment to the small garment manufacturing plant, or even a lot of raw materials only as waste disposal. This not only makes the production company saddled with a huge pressure, but also caused a large waste of resources.

Well-known fast-fashion brand ZARA small quantities of many varieties are known for, ZARA year, about 12,000 kinds of fashion launch, and each amount of a fashion in general is not. Even the best-selling models, ZARA only supply a limited number, often in a store in a style that only two, sold them without replenishment. As limited edition stamps philatelic products enhance the value, ZARA this “manufacturing shortage” approach, training a large number of loyal followers. “Multi-style, low-volume”, ZARA to achieve economies of scale breakthrough. While outside the famous ZARA from design to put the clothing sold in the shortest time on the counter only seven days — 12 days can be described as representative of fast-fashion brand.

However, according to industry sources, ZARA many products use the minimum non-operating hours shelves, but step by step according to plan and operate out of the cycle, which is the operation of the traditional business of futures is no different, just different from traditional companies, ZARA is to use hand-operation of ZARA buy futures, their mature mode of operation to ensure product was added to the cycle, this part of the futures and some fast fashion matching the product shelves, ZARA today the formation of a wide variety in the eyes of consumers and keeping up with fashion impression. ZARA also ensure rapid turnover.

● operational changes caused by fast fashion

Lang was a famous economist, said: “After the success of the company in 2000, success does not depend on innovation, but by the quick response.” Which is not difficult to see that the market’s “rapid reaction capability” will be the measure of modern enterprise core competitiveness of the key. As for the “timeliness,” said the clothing industry, “epidemic” and “seasonal” constitute the salient features of apparel goods, clothing enterprises to achieve the “Feedback efficient, market responsive” to the increasingly fierce market competitive neutrality gain a foothold. Fast fashion is a fast response on behalf of the apparel industry.

Well-known fast-fashion brand ZARA speed in addressing the operational aspects of the time cost. Excellent product information and inventory management data system, making the ZARA team to manage thousands of fabrics, all kinds of decorations and the design list and inventory merchandise.

ZARA’s logistics and distribution system is well developed, about 20 km underground conveyor belt to ZARA products shipped to La Coruna Spain, goods distribution center, which has a very sophisticated automation management software system. In order to ensure that every order destination on time, ZARA to borrow the optical reading tool for product sorting, selecting and sorting per hour to more than 60,000 costumes. Truck transportation logistics center of the grid based on a fixed schedule, constantly bound for Europe. ZARA and two air bases, usually chain stores in Europe within 24 hours of receipt of the goods, the U.S. chain of 48 hours, the Japanese in 48 hours -72 hours. Means in the information intervention, ZARA correct shipping rate of 98.9%, while the error rate of less than 0.5%.

“Speed”, although the magic ZARA dominate the market, but “speed” is behind ZARA intensive and efficient management and effective IT support. High-tech means of information support of enterprise to break the barriers of traditional business models play a significant role in promoting. In addition to Spain, ZARA, Sweden’s H & M is also information management tools to perform with another legend. For ZARA and H & M, the speed, style, small volume, quickly and accurately share information resources, effectively reduce inventory is a common feature of their success.

“Fast fashion is a good thing for fashion marketing, fast fashion to reduce inventory risk, increase operational capability and efficiency, inventory, is operating the most basic points of interest, whether or how to reduce inventory is key to profitability.” Gu Bo that .

Currently most of the clothing companies are still in the stage of lower degree of information technology, “rapid reaction capability” in many companies out of the question. Due to lack of timely information management tools, companies can not quickly and accurately understand the branch, store, consignment store sales and inventory, it is difficult for the store, consignment shopping to be precise picking, it is difficult for sales forecasting and analysis. Basically, the traditional distribution system are used by hand, takes days to make a basic form, not to mention the total report, business leaders can not be achieved on the timely and accurate management decisions.

“Waste of resources is a problem many companies because it ignores the many reasons the market itself provides some information to the clothing company.” Hempel’s ARRTCO of Health said Wang Qiang, director of sales.

Inventory is to become the biggest pain in the traditional garment. In 2010, Smith Barney revenues of $ 7.5 billion, but inventories have 2.5 billion, an increase of 192% the size of inventories. One main brands accounted for 1.8 billion Smith Barney, ME & CITY AMPM and online shopping brands accounted for 700 million. Excluding new positions and advance to the effect of the new brand inventory, stock size is still 1.5 billion, an increase of 62%.

More than 30% of the inventory for other clothing companies, is definitely high-voltage lines, several clothing companies have said that inventory control 10% to 15% of reasonable value. Inventory problems too easily lead to cash outflows.

ZARA’s CEO to say, the fashion industry stocks like food, like a long time to be corroded, by all means we want to reduce inventory time, so we will have a profit. Fashion is a need for speed, the so-called fast fashion, but also changed the style of speed and faster out of fashion, breaking the laws of fashion, so opportunities.

Sound Association

Fast fashion is a kind of industrial operation

Reporter: fast fashion for many people, may just understand this reference. Please look for us to interpret what is called fast fashion?

Wang Zhuo (China National Garment Association, Secretary-General): fast fashion chain in the whole system’s performance is the rapid production and rapid logistics, quick sale, the entire production chain of fast running, and quickly bring to market the most popular, most novel , the most fashionable styles. Its core is a comprehensive and orderly integration of industry resources, based on market demand for rapid response, rapid introduction of products to sell as a mode of operation. It is the most important place is not the rapid introduction of a large number of products, but because it has a complete product development system, production and supply systems, logistics and distribution system, marketing system, a set of shelves chain system.

Fast fashion is the ultimate expression of fashion, social environment, human thought and human needs to make changes in other aspects of rapid response, thereby affecting the whole industry chain, to market quickly in order to achieve the purpose of fashion products. Should be noted that fast fashion is a model, not a style and trend.

Reporter: fast fashion brands the most attractive places where the consumer?

Wang Zhuo: I think it is the speed. For example, Chinese football World Cup qualifying today, tomorrow may be seen in the market, it’s a T-shirt. This is a quick response. Rapid response to environmental changes through the event changes people’s ideas change, and changes in fashion trends to project, launched last fast fashion, to meet consumer needs.

Reporter: Fast fashion with a low carbon economy, promote saving a certain contradiction. How do you view this issue?

Wang Zhuo: brands its entire production chain for fast running, to meet the needs of the community through the creation of such changes in consumption. As for the fashion-conscious consumers to quickly eliminate some of the clothes, it is the consumer’s problem, they can be guided. Fast fashion products quickly to meet market demand, but it does not mean that it will soon short product life.

Carbon consumption, environmental protection, energy consumption is a way of thinking consumers, consumer ideas, fast fashion is a mode of operation of the brand, these are two different concepts. The consumption trend is now a low-carbon, environmentally friendly, energy saving, but the fast fashion companies can make low-carbon, environmentally friendly products, such as cotton products, biodegradable products.

Reporter: Many people reflect the fast fashion product quality standards. For example, the international brand ZARA was exposed to quality issues. So, quality and fast fashion if there is no necessary link between?

Wang Zhuo: there is no necessary link between the two. Fast fashion is to require companies have a strong ability to integrate industry chain, and a strong rapid response capability. We advocate the brand is a quality, innovation, rapid response, social responsibility, one of the four brands. Quality is the foundation, innovation is the means, ways to make money fast response, fast fashion is a quick response. For fast fashion, the company may be in order to save time, simplify the process, with the most simple design reflected in the product, but must ensure quality. If fast fashion to the expense of quality, it is a misunderstanding of fast fashion. Fast fashion but also in quality assurance under the premise of rapid response, and then continue to innovate.

Overall, the fast fashion with quality, social responsibility are not contradictory. Fast fashion will not necessarily bring the issue of quality, nor does a low-carbon environment. Just that some companies in the operation of the process, one-sided pursuit of rapid response, and the expense of quality, this phenomenon will exist. But this is not fast fashion their own sins. If companies can not properly use the concept of fast fashion, problems will arise, which is the operational level problems, not necessarily the problem.

How to ensure the quality of the premise of rapid response, how has the innovation, when the product is different from other brands for fast response, but also taking into account social responsibility. Fast fashion products in these four areas is also indispensable.

Reporter: Do you think fast fashion with the traditional enterprise, which is more rational use of resources?

Wang Zhuo: fast fashion for quick response to the market, which is the operational capabilities of enterprises, the industrial chain integration, logistics system, storage system, and has certain requirements. I think that if the operation goes fast fashion, to give business to create more effective, and can reduce the company’s inventory. Tentative because the companies can produce, stage order.

The benefits of fast fashion is what? The first products to immediately marketable, up to a higher level, you can expand consumption demand; second, to reduce inventory. This is a good thing for business operations.

Reporter: Compared with the foreign fast fashion, China’s largest gaps? In the future, China’s fast-fashion trend will be the development of what?

Wang Zhuo: Compared with foreign countries, China’s biggest gap lies in the fast fashion chain integration.

Fast fashion requirements to shorten the production cycle, from product development to manufacturing, logistics, and distribution, shelving, etc. The operation of the entire chain cycle to as short as possible. This requires the development of business-to-product capabilities, production control of the whole industry chain and operational capacity has greatly improved. With foreign countries, we in the above areas or have a larger gap.

Therefore, the fast fashion will become the basic operational capabilities and operational level of expression.

I remember Metersbonwe chairman Zhou Jian said a word, he said the contest is the future of enterprise resource chain industry chain resources integration and mastery of a contest. Who holds more meaning chain resources will have to make the operation more quickly, who will be able to eventually get more benefits.

After a few years ago, a son in that wave after wave big Hollywood star, “sun baby” the advent of the peak of it! They dress well, but also did not forget easily dress up your own baby, than any of them as fashion accessories but also It Bag, an important part of concave shape! Over time, this group of premature created “Star II”: they wear trendy designer clothes as adults, with the inherent star style, or even with a fixed fan base … … who would dare to small see the kid actor? You know, it is now It Kid, Paul arrhythmia future is more red than parents superstar!

Invincible duo

Pretending to be cool to sell Meng tilapia

Chao Tong Parents: Gwen Stefani + Gavin Rossdale

Chao Tong name: Kingston (5 years), Zuma (2 years)

Gwen Stefani to son, in addition to a landmark fair hair, there are about dressing skill. All can be seen in the adult fashion in the fashionable element in the two son’s body are everywhere, and the big cool small Meng, the key is also particularly high exposure, no wonder that the “tide of child list of Hollywood,” take a long time ranking, already have many fans.

1. Trim-fitting gray suit fashion was not saying, but the details are the key. Two brothers, Vans shoes, black and white cells and Zuma (right), black and white scarves grid, enough to make a demonstration for adults.

2.Legging, socks, caps, Kingston (left), this dress can be mounted to almost any fashionable men’s fashion magazine, as this graffiti Zuma washed jeans, T shirt and dress, who can say it is not the uniform of youth idols it? Moreover, he also put on a lovely wool cap.

3. Striped Polo shirt and tight pants Check the mix, not everyone can master, the young Kingston (left), a surprising range of children wear clothing with a British rock. In contrast, Zuma (right) to go is to sell Meng Meng line, cute you just want to bring Baoyi Bao.

According to McKinsey report 2015, China will become the world’s largest consumer of luxury goods, accounting for more than 20% of the global luxury goods market. China’s 13 million households (annual income of 100,000 to 200,000 yuan) is the largest luxury goods business growth opportunities in the source. They have accounted for about 12% market share, there will be 76 million in 2015 into the family income range.

China’s economic growth for the luxury industry to accommodate a huge market. What is the size of this market is still not fully revealed, it makes all the endless coveted luxury goods company. The end of 2010 according to KPMG in China market research, 44% of the respondents (high-end of the middle class) is expected to maintain or increase the level of consumption of luxury goods. At the same time, 38% of the respondents who cautiously optimistic about the future, but still that will not give up in order to reward themselves or enhance their status as.

Consumer show polarization

Consumer market is polarized, showing two trends: trend trend of low consumption and high consumption. On the one hand, jump in luxury consumption; the other hand, online shopping, cheap shopping trend is also being formed.

Why consumers seeking high-priced? Because they have to prove “I am smart shopper” — I would choose the most noble life, and all this should be reflected in the high-quality products, cutting-edge technology, fashion, style and deep cultural connotation.

Why consumers seek cheap? They also have to prove that “I am smart shopper” — and the shopping and consumption have become as driving or using the computer skills essential, and cost-effective to buy the product is worth the ability to show off. There is an important prerequisite for all this is that the purchased product category is already quite mature, quality and function almost the same.

The formation of these two trends, not simply the result of the social divide between rich and poor, but the consumer’s “dual personality” dictates. Their high-end market through the purchase of high quality, show off the products to prove their worth, at the low end rack their brains to buy cost-effective products to show their brilliant.

In this regard, the East Yung (China) Ltd Cai for that luxury consumers in China is more out of curiosity to know the brand awareness, followed by curiosity to meet consumer demand. Since China’s planned economy to market economy since the 30 years of rapid development of the wealth of personal values, and international brands to enter the domestic market is relatively limited time, Chinese society is different and foreign, and our level of social hierarchy is not obvious, No matter which level or from consumer spending power have very different point of view. Meanwhile, China’s property prices are too high, fewer and fewer middle-level consumers, the major domestic luxury brands are not stationed in order to win, is to price to win, only so that it can survive, but the face of such a situation of domestic consumption of the body off the middle Group will gradually disappear. Chinese fashion has a long history, but failed to create an international brand, and its lack of brand culture and way of Chinese history and culture heritage and social class level of uncertainty are closely related. Depth of China’s future international fashion brand development of new road, deep business model and the centenary of international cultural construction of the road.

Cai for that class regardless of China’s luxury goods from the psychological, or from the behavior point of view, the trend is turning increasingly mature. This is mainly reflected in two points, the first is cognitive, the customer does not by itself for the blind pursuit of luxury, but more emphasis on culture back in the product; second is the behavior, that is, purchasing power, and its starting point will be weight is the collection of brand values, on the whole can be said to be a great leap forward, would be a qualitative improvement.

Louis Vuitton 2011 spring and summer women’s large

Continued expansion of the luxury market

Operations in the Chinese market for luxury brands operating in the direction of the major high-end market will be gradually to one, two, three market radiation, a type of market will be the main focus of the spread of brand culture promotion, and two, three market mainly value of the product line extension.

After the luxury goods industry, after the shadow of 2009, in the economic environment under the resurgent power, and finally reproduce the “Yesterday” brilliant. Luxury market in 2011 will continue to be optimistic, but analysts expect the growth will be relatively modest growth rate of about 4% to 5%.

In the large-scale construction of a super shopping mall, culminating in the debt crisis, the Dubai had to bow to defeat. Surprisingly, China has become one of the big winners. From early 2010, China’s vigorous development does not allow analysts disappointed. Hermes launched in September specifically tailor-made for the Chinese market, the “ShangXia” brand, which marks the importance of this market. Undoubtedly, other well-known brands will follow suit. On the other hand, the Italian Prada company said it plans to open in Milan and London, and several other financial markets, the company selected Hong Kong as a place of listing.

China’s vast land and development opportunities everywhere. But recent months, the luxury industry, staring at Beijing and Shanghai are the two places. Within a few months, numerous boutiques opened one after another. Hermes, Tod’s, Louis Vuitton, Cartier, Salvatore Ferragamo, Zegna, flagship store just opened here, there and in the modern shopping center to open large stores. These brands are all competing to create a new look for the Chinese metropolis.

Cai as mentioned, in recent years, the characteristics of luxury goods in China can be summarized as “turf war”, in which competing luxury brands have tried to get through as quickly as possible sites to build their own position. As of today point of view, in the Chinese market logistics operations in the direction of the major luxury brands will be high-end market gradually to one, two, three market radiation, a type of market will be the main focus of the spread of brand culture promotion, and second, three types of market value is mainly an extension of product lines.

In fact, the shop will continue to battle. Most groups want to form through the store growth again, but whether they are operated stores, cooperative stores or franchise stores, the key is the ability to brand their own neon light from the street. Announced in 2010 a number of brands to open new stores in 2011 (Louis Vuitton, Bottega Veneta, Gucci, Versace, etc.) and renovation of stores (Christian Dior, Chanel, etc.), investment will continue to set the development of sales network.

Louis Vuitton a record performance in 2010, sales topped 20 billion euros, net profit for the first time more than 3 billion euros; Richemont sales in the first half of the year 2010/2011 increased by 37% to 3.259 billion euros, Tod’s in 2010 in the first half increased by 4.2% to 377.5 billion euros, Hermes in the first half of 2010 increased 20% to 1.07 billion euros, Prada in the first nine months of 2010 increased 31% to 1.386 billion euros, luxury goods group turnover in 2010 in the access to markets around the world, the overall growth. North America, Western Europe, Eastern Europe, particularly in the highly competitive market in the Asian market (excluding Japan) and the Middle East market, the best performance.

Gianni Versace

Versace December 2, 1946 was born in southern Italy, Reggio Calabria, he was a childhood growing up in the world tailor clothing designer. Versace child to work in her mother’s sewing shop. The age of nine, with the help of his mother designed his first set ever dress, one shoulder dress with velvet to do. After high school, Versace was not interested in the school curriculum, school drop-outs to help the mother out clothing. Another hobby is Versace childhood music, he likes the southern Italian folk songs, modern pop music and classical opera.

In 1972, Milan’s eyes on a clothing manufacturer Versace’s work, and called his mother, asked Versace to north of Milan. Versace excited, and immediately boarded a train to Milan to start his clothing business, then only 23 years old.

Soon, a clothing business co-sets of door to invite him costumes, Versace foray, we were successful, he designed the clothing is very popular. Were glad for the cooperation awarded him a Volkswagen Beetle car. Until conditions are ripe, Versace put the family received a Milan, joint approach to the traditional family, founded the family business. Unwilling to people under the Versace Home in 1978 founded the first named in his series of clothing.

80, love rock music, Versace see the impact of music in young people is constantly expanding, we seize this opportunity to engage with the rock star union, launched a rock clothes, this is a big turning point in his career. Mountains and rivers, and cultural traditions hometown grow into costume design for the master of Versace provides a solid foundation. Hometown of Rome, Greece, ancient cultural sites, social atmosphere in the deep impact of classical culture, from Versace’s work can be seen in the era of his youth nurtured by the arts. After twenty years of effort, Versace has become the other three with the Italian fashion guru Giorgio Armani, Gucci and Valentino par with the Wizards.

Versace empire is marked by Greek mythology Medusa Madu Sha, beautiful hair is composed by a snake, the snake’s head hair tip. She represents a fatal attraction, her seductive beauty, who met her instantly turned into stone, the pursuit of such a deterrent is Versace.

Donatella Versace Na Taila Italian fashion giant Gianni Versace is the little sister, she succeeded brother, became the chief designer Versace, and take concrete actions to prove that: She is much more than his brother’s “muse.” Donatella Versace was born in 1995, Reggio Calabria, Italy, at home, the youngest, the above has two brothers – Gianni and Santo. His father to sell, because the work is often not at home, his mother was a popular respected tailor. Donatella has been with the mother and her two brothers live together in worship, they fallen in love with her, especially her 10-year-old Jenny long, and she grew up is a spoiled little princess. Donatella studied at the University of Florence, studying Italian literature, and later went to Milan. Jenny created in 1978 to name the family name of the fashion brand, joining together the two siblings, Santo charge of corporate finance, and Donatella is no clear role in the company. Most of the fashion circle of people take for granted that she is almost nothing in the company to do, but to participate and play Jenny “muse” role. In fact, Donatella Design of Jenny’s sexy often contributed to the severity, “high, short, tight,” she respected fashion design. She is invaluable to the company, often wearing Versace clothing, in the fashionable circle of friends to recover their own experiences, and soon the people around her would follow suit.

As the company continues to develop, Donatella role in the company is also growing. Although she never received formal fashion training, but never the mother and Jenny learned a lot of design skills there. The late 80s, her creative talents led her to become head of the Versace clothing line of children who took over in 1993 and derived Versace brand “Wei is still time” (VERSUS) business, and the brand quickly became her own brand. She’s sexy design style popular, including women and children, people on this series marvel at the elegance and comfort. October 1997, after the assassination of his brother only 3 months, Donatella not only launched their own “Wei is still time” series of brands, also held a Versace fashion show spring and summer. Since 1997, she re-adjust their lives, succeeded in playing different social roles: a clear position on the designer, former model Paul Erbei Ke (Paul Beck) of the good wife and 13-year-old and 8-year-old Allegra Danniel a good mother. Donatella no choice but to continue to maintain the Versace brand – a financial fashion, cosmetics and fragrances (including the latest V / S) as one of the family of large enterprises, and Janney will be 20 years carry forward the cause of sharing weal and woe.